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Quit Smoking Now ™The Program to Help You |
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Writer's Summit Tip #9:
Good book reviews are like gold - no matter who they're from, but they need to be managed wisely.
ONLY celebrity or highly credentialed reviewers go on the cover... Your most recognizable name goes on the front cover. Then if you have room on the back cover after the synopsis and abbreviated bio, put another review from a recognized source.
If you have 'reader's reviews' - they belong on your website, they deserve a blog entry recognizing their comments and commenting back, they can have a place inside your book in the first couple of pages, they definitely belong on amazon.com and bn.com and any other online book seller you are using. Amazon.com has taught us well that referrals are a great way to sell, so they highlight the reader's reviews and they really do wield buying power!
Another place to keep the reader's reviews is in front of you - pasted on your office walls. Keep these where you can see them and stay encouraged and inspired that your work is making a difference! It really does help - in many ways.