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Quit Smoking Now ™The Program to Help You |
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Writer's Summit Tip #6:
Write a sub-title for your book. Test it for usefulness. Does it tell people what to expect when they open the book? Can you tell if it is a novel or a biography, historical, current or futuristic? Can they tell the general topic of the book instantly? They need to be able to. You have about 2 seconds with a potential customer, when they take your book off the shelf and browse it. If they don't like it, they'll put it back within 2 seconds. Don't believe me? Go to your favorite bookstore and watch the customers.
See the case study about Promise of Whale Song if you want to understand where this tip came from.